Qulture
2022
Branding

Scope
Qulture Records, a forward-thinking Nigerian record label, sought a brand identity that reflects its core mission—breaking the barriers of time in musical styles. The goal was to create a logo that immediately signals the industry it belongs to while embodying both heritage and innovation.
Process
To achieve this, we designed a signature emblem that fuses a vinyl record and a microphone, seamlessly bridging classic and contemporary music influences. This visual harmony honors the past while embracing the ever-evolving soundscapes of today. The clean, dynamic typography enhances brand recognition, ensuring Qulture stands out in the industry.
Solution
The final identity captures the essence of timeless music, where tradition meets evolution. More than just a logo, it’s a symbol of artistry and cultural resonance, positioning Qulture Records as a pioneer in shaping musical narratives for generations to come.