The Qulture Records branding project focused on creating a brand identity that bridges musical heritage and contemporary culture. The goal was to symbolize timeless music and emerging artistry through a modern, meaningful logo design. The scope included combining classic iconography with forward-looking design to communicate the label’s innovative vision.

We merged the imagery of a vinyl record and a microphone to form a signature emblem that seamlessly connects tradition and modernity. Balanced, dynamic typography was selected to enhance recognition while supporting the brand’s cultural impact. This direction allowed Qulture Records to embody both its musical origins and forward-looking ambitions.

The finished identity serves as more than just a logo—it symbolizes artistry, continuity, and evolution. It positions Qulture Records as a bold, culturally grounded creative force, honoring musical traditions while reflecting modern storytelling and design sensibility. This brand identity strengthens Qulture’s narrative and cements its place as a visionary in the music scene.