The Green Room Podcast branding project aimed to create a bold and cohesive brand identity that reflects its mission of tackling climate change through conversation and storytelling. The goal was to develop a visual language that resonates with environmentally conscious audiences while ensuring the podcast stands out in a crowded digital landscape.

We began by examining the podcast’s core themes—climate advocacy, accessibility, and youth engagement—through collaborative workshops and moodboarding. This discovery informed our design direction, which balanced urgency with optimism. Based on this, we designed a custom logo, selected typography, and developed a color palette and visual assets suitable for both social media and podcast platforms.

The final brand identity is fresh, grounded, and purpose-driven. Earth tones paired with clean typography evoke nature and clarity, while a flexible visual system ensures consistent storytelling across all platforms. The Green Room Podcast now benefits from a compelling, recognizable brand that elevates its presence and amplifies its climate-focused message.